‘Coalition of The Willing’ is a film that discusses how we can use new internet technologies to leverage the powers of activists, experts, and ordinary citizens in collaborative ventures to combat climate change. Through analyses of swarm activity and social revolution, ‘Coalition of the Willing’ makes a compelling case for the new online activism and explains how to bring the fight against global warming to the people. As the film tackles the subject of online activism, it was decided that the logical home for ‘Coalition of The Willing’ is online.

Between the start of February and the beginning of June 2010, Coalition of the willing was released in sections onto their website. Groups of sections were released roughly every 2-3 weeks, with the final completed film going online at the start of June. This un-conventional release strategy allowed to build and engage with an audience whilst the film itself was being made. “coalitionfilm” has now become an online environmental brand in itself, with contributors Tweeting and Facebooking every day about issues discussed in the film; environmentalism, open source culture and swarm politics.

Coalition Of The Willing from coalitionfilm on Vimeo.