Perceptions Interview with Dave Ranney

1. How does perception play a role in your creations? By day, I am a graphic designer that uses color, form and typography to influence the way the public perceives a brand. The work I am creating as And Also sprouted from a 100-day project that had the goal of rediscovering my own visual POV […]

Toyota, Honda and the Perceptions that Drive Us All

by Jeff Shinabarger I wanted a new car. You may have never thought about this, but as the leader of a nonprofit organization you can’t just drive any car. A used car would probably be the best choice, but my car-fixing abilities are minimal I even struggle to change a tire. So when it came […]

Success Rises and Falls on Culture by William Warren

Culture is everything: success rises and falls on culture. I’d define “culture” as the shared personality, values and beliefs of a team. It’s intangible but absolutely crucial. If you have a good culture, your team will love working for you, you vendors will love working with you, and your clients will love hiring you. The opposite is […]

CULTURE IS KING By CHRIS CARNEAL, Boosterthon

I believe culture is king! Posted high on a central wall in our Home Office is Peter Drucker’s famous quote, “Culture eats strategy for breakfast.” When someone walks into your work environment, culture is the emotional energy they feel—it’s the temperature in the room. It’s the DNA of your organization. I’m often asked how I […]

A Secret from Disney by Rob Lott

When a family begins the pilgrimage to Walt Disney World, their expectations are exceptionally high.  They can’t help themselves. They’ve been inundated with marketing from Walt Disney World, the Disney movies they’ve seen, and the stories they’ve heard from the Disney-loving family down the street, and it’s all building toward their own euphoric anticipation of the moment when they finally get their own stroll down Mainstreet U.S.A., toward Cinderella and Prince Charming’s Castle.    I have […]